Insight
As TATYANA moved from pop to club music, she wanted a music video that captured the energy of club culture without relying on typical nightclub visuals.
The goal was to evoke the feeling of being in that environment in a more abstract, creative way.
Idea
Create a stylised, surreal representation of a nightclub where every guest is TATYANA.
This concept hints at the club atmosphere without showing it literally, offering a more artistic and unconventional take.
Execution
The video presents a dreamlike setting that loosely represents a nightclub, filled entirely with different versions of TATYANA.
Through creative styling, lighting and choreography, the visuals convey the energy and movement of a club scene without directly depicting one. This abstract approach aligns with her shift towards a more experimental, club-inspired sound.